Episodes
-
Miss Springmaid
26m 46s
"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."
WETA Passport
Stream tens of thousands of hours of your PBS and local favorites with WETA Passport whenever and wherever you want. Catch up on a single episode or binge-watch full seasons before they air on TV.
Similar Shows
Poster Image
In Their Own Words
History
Poster Image
Jack Taylor: The Enterprise
History
Poster Image
Poster Image
Poster Image
Poster Image
Poster Image
Poster Image
Prohibition
History
Poster Image
Secrets of Sacred Architecture
History
Poster Image
4 Wheel Bob
History