Miss Springmaid

Miss Springmaid

"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."

Miss Springmaid

26m 46s

"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."

PBS PASSPORT

Stream tens of thousands of hours of your PBS and local favorites with WETA+ and PBS Passport whenever and wherever you want. Catch up on a single episode or binge-watch full seasons before they air on TV.