FRONTLINE

The Persuaders

It’s more than simple buying and selling: these multibillion-dollar corporations shape today’s culture, media, who we are and how we look. In The Persuaders, FRONTLINE analyses how big businesses advertise more than just a product – they’re selling a lifestyle.

The Persuaders

55m 16s

It’s more than simple buying and selling: these multibillion-dollar corporations shape today’s culture, media, who we are and how we look. In The Persuaders, FRONTLINE analyses how big businesses advertise more than just a product – they’re selling a lifestyle.

Previews + Extras

  • "The Persuaders" - Preview: asset-mezzanine-16x9

    "The Persuaders" - Preview

    S2004 E15 - 31s

    It’s more than simple buying and selling: these multibillion-dollar corporations shape today’s culture, media, who we are and how we look. In The Persuaders, FRONTLINE analyzes how big businesses advertise more than just a product -- they’re selling a lifestyle.

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