How Do I Decide?

Explore how the brain navigates the myriad of conscious and unconscious decisions we make daily.

Every time you are faced with a decision, there is a storm of activity inside your brain as rival networks compete to win.

The Stroop test allows you to feel the pull of rival networks competing with each other as you try to name a color.

Experience the trolley dilemma and decide for yourself whether you would trade one life for four lives. Two trolley dilemmas involve very different systems in the brain.

The Iowa Gambling Task is a way to witness a "gut" decision or a "hunch" as it forms unconsciously before a conscious decision is made.

An analysis of 1,000 decisions made by judges in parole hearings revealed that one factor made prisoners three times more likely to be granted parole.

An experiment where people have to watch distressing images reveals that the brain has a finite amount of willpower to draw on.