Retro Report on PBS

Online All the Time? Researchers Predicted It. | Full Report

Social media’s power over consumers is not by chance, it is by design. Theories pioneered decades ago by B.F. Skinner lie at the root of today’s multi-trillion-dollar “attention economy."

Online All the Time? Researchers Predicted It. | Full Report

10m 39s

Social media’s power over consumers is not by chance, it is by design. Theories pioneered decades ago by B.F. Skinner lie at the root of today’s multi-trillion-dollar “attention economy."

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