38th Hispanic Heritage Awards

Celebrate Latino cultural icons Cheech Marin, Rauw Alejandro, Rosie Perez, Gloria Trevi, & more! With performances & appearances by DannyLux, Lisa Lisa, RaiNao, Daymé Arocena, Gloria Trevi, Ivy Queen, Gina Torres, Menudo, and more.

Freestyle Icon Lisa Lisa celebrates 40 years of her hit single “I Wonder If I Take You Home” as a part of the 38th Hispanic Heritage Awards.

Singer-songwriter RaiNao performs “Gualero REFF12.31” live with the American Pops Orchestra as a part of the 38th Hispanic Heritage Awards.

2025 Legend Award Honoree performs a medley of her iconic ballads, live with the American Pops Orchestra – “El recuento de los daños,” “Con los ojos cerrados” and “No querías lastimarme” – at the 38th Hispanic Heritage Awards.

Grammy-nominee Daymé Arocena performs the Celia Cruz classic “Quimbara” with the American Pops Orchestra, in celebration of Celia Cruz’s centenary and in tribute to Journalism Award Honoree Felix Contreras.

DannyLux performs “Ya No Estás” live with the American Pops Orchestra to open the 38th Hispanic Heritage Awards.

Cheech Marin dedicates the 2025 Arts Award “to all the artists” who’ve made Chicano Art that allowed “The Cheech” museum to be possible, and for him to be recognized for collecting and preserving Chicano Art.

Alt.Latino founder and co-host Felix Contreras thanks his family, NPR, his co-hosts over the years and all of the musicians “who trusted [him] with their most valuable commodity: their words and their music.”

Mexican pop icon Gloria Trevi calls for “Más union, más amor” for Latino communities in her 2025 Legend Award acceptance speech following her earthshattering performance at the 38th Hispanic Heritage Awards.

Rizos Curls co-founder & CEO Julissa Prado dedicates 2025 Entrepreneurship Award, “not only to [her] parents, but to every immigrant parent and child who comes to this country with big dreams… you are loved, you are worthy, and I stand here as proof that – despite the odds – you can accomplish your wildest dreams.”

Rauw Alejandro dedicates, “Este premio para todos usted” as a part of his acceptance speech for the 2025 Vision Award as a part of the 38th Hispanic Heritage Awards.

Oscar-nominated actress and activist Rosie Perez shares her personal journey into activism during the AIDS crisis and overcoming her personal and professional fears to fight for change in media and politics, and reminds us that “you will not be marching up that hill alone.”