FRONTLINE

Generation Like

Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? In "Generation Like," Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.

Generation Like

53m 41s

Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? In "Generation Like," Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.

  • "Generation Like" Preview: asset-mezzanine-16x9

    "Generation Like" Preview

    S2014 E4 - 31s

    FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media - and how big brands are increasingly co-opting young consumers' digital presences.

  • The New Teen Marketing Machine: asset-mezzanine-16x9

    The New Teen Marketing Machine

    S2014 E4 - 3m 48s

    How do companies figure out what’s cool? Today, teens tell them, through their “likes” and posts on social media networks.

  • Tyler Oakley on his YouTube Career: asset-mezzanine-16x9

    Tyler Oakley on his YouTube Career

    S2014 E4 - 1m 14s

    Tyler Oakley talks with FRONTLINE about sharing his “most adventurous life” with his fans on YouTube. He explains how he got started and when video-blogging became a career.

  • Tyler Oakley on his “true” age: asset-mezzanine-16x9

    Tyler Oakley on his “true” age

    S2014 E4 - 1m 2s

    Tyler Oakley talks with FRONTLINE about the joys of doing what he loves online: “At the end of the day, I’m a 12-year-old girl.”

  • Tyler Oakley on his plans for world domination: asset-mezzanine-16x9

    Tyler Oakley on his plans for world domination

    S2014 E4 - 1m 36s

    Tyler Oakley talks with FRONTLINE about what he hopes to do next and the possibilities for success after YouTube. “We are all breaking ground in our own little ways.”

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