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The Effect of Color

Color is one of the fundamental elements of our existence, and defines our world in such deep ways that its effects are nearly imperceptible. Whether in the micro-sense with the choice of an article of clothing, or the macro-sense where cultures on the whole embrace color trends at the scale of decades, color is a signifier of our motives and deepest feelings.

The Effect of Color

6m 58s

Color is one of the fundamental elements of our existence, and defines our world in such deep ways that its effects are nearly imperceptible. Whether in the micro-sense with the choice of an article of clothing, or the macro-sense where cultures on the whole embrace color trends at the scale of decades, color is a signifier of our motives and deepest feelings.

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