The New Mad Men
Rebroadcast with updated data: August 30, 2016. With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus.
Previews + Extras
Preview | Episode 8: The New Mad Men
S1 E8 - 1m
Today's target consumer is increasingly multicultural. But is the advertising industry keeping up? Find out in this episode of AMERICA BY THE NUMBERS, premiering Nov 22 on PBS (check local listings).
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