Arlington, Virginia—WETA President and Chief Executive Officer Sharon Percy Rockefeller today named Julie K. Brown as Senior Vice President, Human Resources, effective June 6, 2022. Reporting to WETA Executive Vice President and Chief Operating Officer Jason R. Daisey, Brown will work closely with Rockefeller and other senior leadership to champion a culture of excellence and innovation while developing human resources strategies that align with the organization’s goals.
“Julie joins WETA at a pivotal time for our organization, and we are thrilled to bring her skills and expertise to our leadership team,” said Daisey. “Her experience as a transformative human resources leader for PBS Distribution (PBSd) — alongside her years of consulting and working with media entities and complex organizations — is an ideal match for this vital role leading our human resources department.”
As Senior Vice President of Human Resources, Brown will be responsible for all human resources activities across WETA, including staffing, employee relations, benefits, performance management, compensation, labor relations, compliance, and professional development. She will work closely with the WETA Diversity, Equity, and Inclusion (DEI) Council to further the organization’s commitment to ensuring a fair and equitable workplace for all.
“It is an honor to be joining WETA,” said Brown, who has more than 25 years of experience leading human resources efforts. “As part of the PBS system, I’ve seen first-hand the leadership role that WETA plays in the public media landscape. I’m looking forward to working across the organization to enhance the strength, resilience and capacity of our team so that we can sustain and grow WETA’s impact locally and nationally.
Brown’s career spans organizations with staffs as small as 100 and as large as 55,000. As Vice President, Human Resources for PBS Distribution, she worked closely with leadership and partners to ensure best-in-class human resources practices that made PBSd a market-competitive employer and highly sought-after place to work. As founder and president of JBH Consulting, she worked with a variety of industries and companies to comprehend their business needs and create aligned human capital strategies and tactics. She also held leadership roles at MicroStrategy, Freddie Mac, and cable and media industry leaders AOL and Time Warner Cable. Brown holds an M.S. in Human Resources Management from Widener University in Chester, Pennsylvania and a B.S. in Business Administration from Illinois Wesleyan University in Bloomington, Illinois. She lives in Vienna, Virginia with her husband and two daughters.
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WETA, the flagship public media station in the national capital area, is the second-largest producer of new content for public television in the United States. The WETA production portfolio includes news and public affairs programs PBS NewsHour and Washington Week; films by Ken Burns and Florentine Films including Benjamin Franklin and the upcoming The U.S. and the Holocaust; series and documentaries by Dr. Henry Louis Gates, Jr., including Finding Your Roots with Henry Louis Gates, Jr. and Making Black America: Through the Grapevine; and specials including In Performance at the White House, A Capitol Fourth, the Library of Congress Gershwin Prize for Popular Song, and The Kennedy Center Mark Twain Prize. WETA serves the District of Columbia, Maryland and Virginia with content that educates and inspires on five television channels: WETA PBS, WETA UK, WETA Metro, WETA World, and WETA PBS Kids; on the station’s website, weta.org; and on WETA Classical radio and wetaclassical.org. Local programming and digital content created by WETA celebrates the people and history of the region through series including If You Lived Here and Signature Dish; and the Classical Breakdown and Telly Visions podcasts. WETA creates a trove of trusted, informative resources for the public, including Well Beings — a multiplatform, multiyear campaign that addresses critical health needs in America through storytelling, conversations and events. The organization’s public-service websites ReadingRockets.org, ColorinColorado.org, LDOnLine.org, AdLit.org, StartWithABook.org and BrainLine.org provide resources surrounding child development, literacy, education and the brain. Sharon Percy Rockefeller is the president and chief executive officer of WETA. More information on WETA and its programs and services is available at weta.org. Visit facebook.com/wetatvfm on Facebook or follow @WETAtvfm on Twitter.