- PBS KIDS is available in 95% of U.S. Households, giving kids access to what may be their only source of educational TV (Source: Nielsen TV Universe Estimate, 2017)
- Over a third of PBS’s TV reach and PBS.org reach came from low-incomes homes (ComScore Media Metrix, Dec 2015-Nov 2016)
- PBSkids.org attracts a higher proportion of web users of Asian and African American descent compared to their representation in the average U.S. web audience (Source: comScore PlanMetrix, May 2016)
- Diverse families value PBS KIDS. African American and Hispanic parents are even more likely to recognize the benefits of PBS KIDS compared to other parents. These parents turn to networks – and PBS KIDS, in particular – for school readiness help. (Source: PBS KIDS 24/7 Survey, Maru/Matchbox, January 2017)
- Families with significant financial barriers to access learning and enrichment opportunities for their children say that PBS KIDS is the best use of family screen time, against a competitive set. (Source: PBS KIDS 24/7 Survey, Maru/Matchbox, January 2017)
- 72% of all kids watched PBS last year. Kids from low-income and broadcast homes are benefitting the most; time spent viewing PBS has improved by 62% among low-income families, 41% in broadcast homes, and 91% in rural homes. (Source: pbs.org/value)
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