Rewire

Craft Ginger Beer Company Farmer Willie's Navigates Rebrand

Ellen joined the Farmer Willie’s team to build out their brand ambassador program as the company transitions into Willie’s Superbrew. Helping her navigate the rebranding effort is mentor Kim Eddleston, senior editor, Entrepreneur & Innovation Exchange, and professor of entrepreneurship and innovation at Northeastern University’s D’Amore-McKim School of Business.

Craft Ginger Beer Company Farmer Willie's Navigates Rebrand

5m 33s

Ellen joined the Farmer Willie’s team to build out their brand ambassador program as the company transitions into Willie’s Superbrew. Helping her navigate the rebranding effort is mentor Kim Eddleston, senior editor, Entrepreneur & Innovation Exchange, and professor of entrepreneurship and innovation at Northeastern University’s D’Amore-McKim School of Business.

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