PBS NewsHour

The pros and cons of endorsement deals for student athletes

This year's NCAA basketball tournaments have gotten the highest TV ratings in years. Since 2021, athletes have been able to capitalize on the popularity of college sports through endorsements and sponsorships. But for female athletes, it's also exposing the dark side of fan culture. Molly Yanity, a former sports reporter who teaches journalism at Quinnipiac University, joins John Yang to discuss.

The pros and cons of endorsement deals for student athletes

6m 20s

  • April 24, 2024 - PBS NewsHour full episode: asset-mezzanine-16x9

    April 24, 2024 - PBS NewsHour full episode

    S2024 E116 - 57m 46s

    Wednesday on the NewsHour, the Supreme Court weighs whether federal protections for emergency abortions override a near-total ban at the state level. After months of wrangling in the House, President Biden signs a major foreign aid package that includes tens of billions of dollars for Ukraine. Plus, we meet evangelical Christians in Ukraine caught in the crosshairs of Russia's invasion.

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