PBS News Hour

Spanish-Language Election Ad Spending Eight Times Higher

Judy Woodruff talks to NPR's Greg Allen, who traveled to Raleigh, N.C., to explore how the presidential candidates are spending campaign funds to target Latinos, voters who are generally younger and hard hit by the economic downturn. But some political messages, like on health care reform, may be mismatched to their audience.

Spanish-Language Election Ad Spending Eight Times Higher

5m 40s

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