PBS News Hour

Can craft cannabis compete with Big Marijuana?

The state government of California is currently developing rules that will define whether a geographic area can be deemed a marijuana growing region. For small farmers, who are threatened by industrial competitors and the cost of regulation, survival may depend on customers caring about the specific location and soil in which their cannabis is grown. Economics correspondent Paul Solman reports.

Can craft cannabis compete with Big Marijuana?

8m 48s

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