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How Cult Leaders Use Language

What do Gandhi, Martin Luther King, Jr., and Hitler have in common? They were all obsessively studied by Jim Jones, the cult leader who convinced and coerced more than 900 members of his "People's Temple" to commit suicide in the Jonestown Massacre. All these figures are known as "charismatic leaders," people who inspire intense devotion or emotional attachment.

How Cult Leaders Use Language

10m 58s

What do Gandhi, Martin Luther King, Jr., and Hitler have in common? They were all obsessively studied by Jim Jones, the cult leader who convinced and coerced more than 900 members of his "People's Temple" to commit suicide in the Jonestown Massacre. All these figures are known as "charismatic leaders," people who inspire intense devotion or emotional attachment.

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