Niall Ferguson’s Networld

The Social Media Operation That Divided Americans

The Russian social media disinformation campaign was particularly savvy in the lead-up to the 2016 election. But take a closer look and you might be surprised to learn that ads out of Russia only accounted for less than 1% of all political ads that year.

The Social Media Operation That Divided Americans

2m 44s

  • Episode 1 – “Disruption”: asset-mezzanine-16x9

    Episode 1 – “Disruption”

    S1 E1 - 55m 26s

    With the help of experts in network theory and precedents from history, Ferguson argues that the printing press had similar consequences for 16th-and 17th-century Europe as the personal computer and the Internet have for the world since the 20th century, leading to polarization and the dissemination of fake news.

  • Episode 3 – “Networld War”: asset-mezzanine-16x9

    Episode 3 – “Networld War”

    S1 E3 - 55m 37s

    Looking at the fight against terrorist networks in Iraq, Russian attempts to divide Americans through social media and the rise of an Internet-powered surveillance state in China, Ferguson shows how our democracies are under threat from outside forces that seek to weaponize the social networks that we invented. He warns of a coming “networld war” that the West may not win.

  • Episode 2 – “Winner Takes All”: asset-mezzanine-16x9

    Episode 2 – “Winner Takes All”

    S1 E2 - 55m 37s

    Host Niall Ferguson tells the story of how a decentralized, not-for-profit worldwide web shape-shifted to become a highly profitable network controlled by a tiny elite selling our attention for billions of dollars to the world’s advertisers.

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