Make48

Our journey takes the team on a front seat ride through the rigors of product design and prototyping. We also learn the special issues associated with consumer product testing and product safety, appropriate marketing rules and practices and more. The winning team retains their patent and gain an incredible amount of knowledge and education about product development.

Our journey takes the team on a front seat ride through the rigors of product design and prototyping. We also learn the special issues associated with consumer product testing and product safety, appropriate marketing rules and practices and more. The winning team retains their patent and gain an incredible amount of knowledge and education about product development.

Time's up! Time to pitch and present the product ideas to the panel of judges. We include personal back stage comments before and after the pitches from our teams. The judges will then deliberate behind closed doors (with cameras of course) and the winner will be announced!

Time's up! Time to pitch and present the product ideas to the panel of judges. We include personal back stage comments before and after the pitches from our teams. The judges will then deliberate behind closed doors (with cameras of course) and the winner will be announced!

The 48 hours is winding down and the teams are in the final stages of wrapping up their designs, making a product promo video and preparing their pitch to our event judges. Educational back story focuses on appropriate marketing and advertising standards and practices for a consumer product launch.

We dive deep into the hands-on brainstorming and prototyping stage. This is the meat of the series with lots of inventing, building, innovating and collaborating! By this time we really know each team and can personally connect with their efforts! It is a full on educational toy workshop with lots of team action.

We dive deep into the hands-on brainstorming and prototyping stage. This is the meat of the series with lots of inventing, building, innovating and collaborating! By this time we really know each team and can personally connect with their efforts! It is a full on educational toy workshop with lots of team action.

We dive deep into the hands-on brainstorming and prototyping stage. This is the meat of the series with lots of inventing, building, innovating and collaborating! By this time we really know each team and can personally connect with their efforts! It is a full on educational toy workshop with lots of team action.

The teams go on a supply run in a hardware store to gather the materials to create their invention. To kick start the creative process, mentors interface with the teams to share some of the real world challenges and processes in product development. Our teams also have the support of product attorneys to make sure their ideas are new and fresh!

We meet our 10 teams with detailed backstories. The teams learn the challenge and the rules, the whistle blows, and the 48-hour countdown begins. We dive into the creative process and the business of inventing a product. Throughout the competition, we cut away to supporting educational back stories about team members, mentors, and tool techs that support our cast of characters.