Idea Channel

Do Knock-Offs Prove the Value of a Brand?

We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes". But are knock-offs REALLY a negative for the brand?

Do Knock-Offs Prove the Value of a Brand?

7m 38s

We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes". But are knock-offs REALLY a negative for the brand?

Similar Shows

PBS PASSPORT

Stream tens of thousands of hours of your PBS and local favorites with WETA+ and PBS Passport whenever and wherever you want. Catch up on a single episode or binge-watch full seasons before they air on TV.