Iconic America

Philip Morris' Marlboro Man Lassoes a Hit Ad Campaign

Philip Morris understood that The West as a cultural backdrop, held great appeal to Americans. By tapping into the magic of Marlboro Country, the cigarette company created an ultramasculine cowboy icon, The Marlboro Man, whose ads ran successfully for decades.

Philip Morris' Marlboro Man Lassoes a Hit Ad Campaign

1m 3s

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