Hispanic Heritage Awards

Alt.Latino founder and co-host Felix Contreras thanks his family, NPR, his co-hosts over the years and all of the musicians “who trusted [him] with their most valuable commodity: their words and their music.”

Learn more about actor, comedian and art collector Cheech Marin, and his preservation of Chicano Art as he receives the 2025 Arts Award.

Celebrate Latino cultural icons Cheech Marin, Rauw Alejandro, Rosie Perez, Gloria Trevi, & more! With performances & appearances by DannyLux, Lisa Lisa, RaiNao, Daymé Arocena, Gloria Trevi, Ivy Queen, Gina Torres, Menudo, and more.

Rizos Curls co-founder & CEO Julissa Prado dedicates 2025 Entrepreneurship Award, “not only to [her] parents, but to every immigrant parent and child who comes to this country with big dreams… you are loved, you are worthy, and I stand here as proof that – despite the odds – you can accomplish your wildest dreams.”

2025 Legend Award Honoree performs a medley of her iconic ballads, live with the American Pops Orchestra – “El recuento de los daños,” “Con los ojos cerrados” and “No querías lastimarme” – at the 38th Hispanic Heritage Awards.

Cheech Marin dedicates the 2025 Arts Award “to all the artists” who’ve made Chicano Art that allowed “The Cheech” museum to be possible, and for him to be recognized for collecting and preserving Chicano Art.

Learn more about Mexican Pop music icon and Legend Award Honoree Gloria Trevi, and her 30+ year career as one of the highest-selling musicians in Latin Music.

Mexican pop icon Gloria Trevi calls for “Más union, más amor” for Latino communities in her 2025 Legend Award acceptance speech following her earthshattering performance at the 38th Hispanic Heritage Awards.

Learn more about musica úrbana icon and 2025 Vision Award Honoree Rauw Alejandro, and his journey from soccer player to becoming one of the most influential musical artists in the genre, blending urbano style with classic Caribbean influences.

Freestyle Icon Lisa Lisa celebrates 40 years of her hit single “I Wonder If I Take You Home” as a part of the 38th Hispanic Heritage Awards.

Grammy-nominee Daymé Arocena performs the Celia Cruz classic “Quimbara” with the American Pops Orchestra, in celebration of Celia Cruz’s centenary and in tribute to Journalism Award Honoree Felix Contreras.

Close-friends and collaborators Ivette Rodriguez, Richard “Crazy Legs” Colón and director Spike Lee celebrate the career and activism of Rosie Perez, 2025 Leadership Award Honoree.