Previews + Extras
Using Behavioral Psychology to Encourage Healthy Habits
S1 E4 - 4m 14s
Advertising agencies employ behavioral scientists to use psychology to persuade people to make healthy lifestyle choices. They've discovered key insights into how the human mind works when faced with a call to action. Behavioral scientists used a universal human trait — fear of shame or social rejection — to encourage workers at a food factory to improve their hand washing habits.
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