Extra Life: A Short History of Living Longer

Behavior

Understand the importance of persuading the public to protect themselves during health crises. History shows that handwashing, social distancing and grassroots campaigning all play important roles in helping to shift behavior and save lives.

Behavior

53m 6s

Understand the importance of persuading the public to protect themselves during health crises. History shows that handwashing, social distancing and grassroots campaigning all play important roles in helping to shift behavior and save lives.

Previews + Extras

  • Florence Nightingale Used Creativity to Alter Hygiene Habits: asset-mezzanine-16x9

    Florence Nightingale Used Creativity to Alter Hygiene Habits

    S1 E4 - 4m 15s

    Florence Nightingale hypothesizes that poor hygiene causes disease, and the data confirms it. In an ingenious move, she creates a colorful rose diagram to catch the attention of the general public so that they pay heed to her findings. Her diagram was fundamental in persuading people to change their hygiene habits.

  • Using Behavioral Psychology to Encourage Healthy Habits: asset-mezzanine-16x9

    Using Behavioral Psychology to Encourage Healthy Habits

    S1 E4 - 4m 14s

    Advertising agencies employ behavioral scientists to use psychology to persuade people to make healthy lifestyle choices. They've discovered key insights into how the human mind works when faced with a call to action. Behavioral scientists used a universal human trait — fear of shame or social rejection — to encourage workers at a food factory to improve their hand washing habits.

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