History

Bombs Away: LBJ, Goldwater and the 1964 Campaign That Changed It All

The political ad, “Peace Little Girl,” aired during the 1964 presidential campaign ushered in a new era of the television attack ad. The campaign also reshaped the American political landscape in other significant ways ultimately ending up with the establishment of the contemporary geopolitical map of red and blue states. Includes interviews with historians and participants in the campaign.

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