Aspen Ideas Festival

Behavior Change: The Blockbuster Drug of the 21st Century

To complement our vast investments in precision medicine and other futuristic science, more resources are needed to encourage behavior change. Would a more custom-tailored approach have more influence? Should we emphasize messages of hope and purpose rather than fear? Can we develop a drug that gives people the willpower to make better choices?

Behavior Change: The Blockbuster Drug of the 21st Century

59m 27s

To complement our vast investments in precision medicine and other futuristic science, more resources are needed to encourage behavior change. Would a more custom-tailored approach have more influence? Should we emphasize messages of hope and purpose rather than fear? Can we develop a drug that gives people the willpower to make better choices?

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