Garry Winogrand: All Things are Photographable

Discover how Winogrand's early career led him to become an epic storyteller in pictures who harnessed the serendipity of the streets to capture the American 1960s-70s.

The New Documents exhibition established the three artists as important voices. As curator John Szarkowski noted, they, “redirected the technique and aesthetic of documentary photography to more personal ends. Their aim has been not to reform life but to know it.”

With his "Public Relations" project, Winogrand is considered to be among the first to show that the event was of secondary importance to the photograph of the event. "Public Relations" is considered to be at the cusp of postmodernism; with the project he fulfilled the notion that the event existed in order to be photographed.