America By The Numbers

The New Mad Men

Rebroadcast with updated data: August 30, 2016. With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus.

The New Mad Men

25m 53s

Rebroadcast with updated data: August 30, 2016. With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus.

Previews + Extras

  • Preview | Episode 8: The New Mad Men: asset-mezzanine-16x9

    Preview | Episode 8: The New Mad Men

    S1 E8 - 1m

    Today's target consumer is increasingly multicultural. But is the advertising industry keeping up? Find out in this episode of AMERICA BY THE NUMBERS, premiering Nov 22 on PBS (check local listings).

WETA Passport

Stream tens of thousands of hours of your PBS and local favorites with WETA Passport whenever and wherever you want. Catch up on a single episode or binge-watch full seasons before they air on TV.