Amanpour and Company

How to Change Anyone’s Mind, Even in an Election

Political conventions are the stage upon which Presidential candidates need to employ one skill above all others: the art of persuasion. Jonah Berger, Professor at the Wharton School of Business, is an expert on such matters. His latest book, "The Catalyst: How to Change Anyone's Mind," argues that removing barriers is the key to changing the way people think. He speaks with Hari Sreenivasan.

How to Change Anyone’s Mind, Even in an Election

17m 10s

  • October 10, 2024: asset-mezzanine-16x9

    October 10, 2024

    S2024 E7074 - 55m 47s

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  • October 9, 2024: asset-mezzanine-16x9

    October 9, 2024

    S2024 E7073 - 55m 45s

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  • October 8, 2024: asset-mezzanine-16x9

    October 8, 2024

    S2024 E7072 - 55m 47s

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