Shawn Castellanos is executive vice president and chief revenue officer, responsible for contributed and earned revenue generation, communications, and marketing efforts in support of WETA. She joined the organization in 2024 and reports to President and Chief Executive Officer Sharon Percy Rockefeller.
Castellanos plays a critical role in the development and execution of a comprehensive revenue strategy at WETA. She oversees the organization’s major and planned giving, membership marketing and development services, corporate marketing, foundations and government development, and communications departments.
Previously, Castellanos was the enterprise executive, emerging strategies for the American Heart Association, in charge of simultaneously developing roadmaps for multiple organization-wide initiatives. There, she oversaw long-term market strategies, product design, operational planning, associated communications and marketing campaigns, and stakeholder and partnership relationships. Castellanos has also led fundraising teams at Cornell University and Johns Hopkins University. An experienced principal gifts tactician, she has successfully secured eight-figure philanthropic contributions and led annual budgets upwards of $150M. Castellanos holds a bachelor’s degree from The University of Iowa and a master’s degree from Johns Hopkins University, and she is an executive MBA student at the Quantic School of Business and Technology.