Secrets of Selfridges

Secrets of Selfridges

Uncover hidden stories about Selfridges in London and delve into the mind of its American creator.

Preview

30s

Two words are synonymous with Selfridges: luxury and London. However, Selfridges was the brainchild of an American — Harry Gordon Selfridge. The real, flamboyant Mr. Selfridge brought about a complete revolution in the way Londoners shopped, introducing a new American retail model that made shopping less a practical pursuit and a more a luxurious adventure.

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