Senior Director, National Digital Content

Full-Time, Exempt

Reports to: SVP & Chief National Content Officer


The Senior Director, National Digital Content will spearhead our digital-first content development and production; and digital engagement plans, including social media strategy and website development, for national projects throughout our portfolio of history, performance, and health programming. They will explore new ideas, platforms and technologies, supporting the WETA mission within the ever-changing media content and distribution landscape. They will work closely with the SVP & CNCO, as well as programming, education, and engagement staff. In addition, the Senior Director will expand and deepen impact with the public, viewers, and other stakeholders by developing partnerships and sponsorships, and leveraging WETA national programming brands in the digital space.

The Senior Director will support the department’s commitment to set the standard in public media for Content, Station Services, Education, Impact & Engagement and Partnerships. They will embrace and help execute on department strategic aims for Growing Audience; Digital Transformation; Diversity, Equity & Inclusion; Innovation & Experimentation; and Editorial Standards & Practices.


  • Lead strategy, implementation, and operational workflow for managing WETA’s national projects’ digital assets.
  • Identify and develop opportunities for national digital content growth and partnership on certain projects.
    • Specifically, in the areas of non-linear content, education, and engagement.
  • Manage a staff of FTE’s and contractors relied upon to develop content, expedite its distribution, report on its progress.
  • Incumbent’s staff will also be expected to manage relationships with external content creators, vendors and service providers,
  • Define goals and objectives, develop and oversee budgets, and oversee creation of metrics to measure and report on reach and impact of content and related engagement.
  • Participate in development of potential areas for funding and revenue sources.
    • Collaborate with WETA’s Corporate, Foundation and Major Giving Departments to seek funds for projects. Prepare and submit proposals to PBS, CPB, NEH and others.
  • Manage national digital content production including supervising platform and partner selection, major technical choices, scripting, graphics, reviewing cuts for editorial and technical notes, etc.
    • Develop and maintain relationships with internal and external content producers and partners.
  • Stay up to date on the latest social media trends and platforms and demonstrate proficiency in gathering, analyzing and reporting social media metrics.
  • Deliver all content and initiatives on time and on budget with positive margins.
    • Monitor social media related to projects and direct activities to improve same.
  • Collaborate with internal departments and external partners.
  • Perform related special projects or other duties as assigned.


  • Prior leadership roles with a record of success.
    • Lead and manage staff and contractors.
    • Creating timelines and delegating tasks
    • Budgeting.
    • Maintain and promote a calm, upbeat atmosphere.
    • Cultivate and support an inclusive and equitable workplace culture.
  • Prior experience developing and producing national linear and/or non-linear media content.
  • Demonstrated talent for identifying, developing, and nurturing creative ideas and content.”
  • Pro-active self-starter who can juggle multiple projects simultaneously in a deadline driven environment with shifting priorities.
  • Working knowledge of the technical aspects of content creation.
  • Excellent written and spoken communication skills, including public presentation.
  • Demonstrated interest in industry trends and innovations in linear and non-linear media environments.
  • Demonstrated ability to work independently and in a team environment.


  • Bachelor’s degree in a related field.
  • Minimum ten years of progressively responsible positions in long-form and/or short-form content production for national broadcast and/or digital-first national content.
  • Experience with different types of broadcast and digital media content.
  • Extensive familiarity and facility with social media content creation and marketing.
  • News and long and/or short-form content production for national public media preferred.
  • Or equivalent combination of education and experience.


WETA and NewsHour Productions are Washington, DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington, VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role.


WETA and its subsidiary NewsHour Productions LLC serve local and national public media audiences by producing and distributing content of intellectual integrity and cultural merit. Through broadcast, digital and community services, the organization offers compelling, diverse programming on five television channels, including primary channel WETA PBS, and on WETA Classical, the exclusive home for classical music in the nation’s capital; produces a portfolio of national television productions, including PBS NewsHour, recognized globally for bringing balanced, in-depth news coverage to all Americans; creates impactful documentaries with longtime production partners Ken Burns and Prof. Henry Louis Gates, Jr.; features a variety of content offerings on, WETA Passport, the PBS Video App and the WETA Classical App; and serves communities near and far with education and engagement initiatives that contribute to the company’s mission of public service.


WETA and NewsHour Productions prioritizes the safety and security of our community. In accordance with our focus on providing and maintaining a safe workplace, we have adopted a mandatory COVID-19 vaccination policy for all employees working in a WETA and/or NewsHour Productions office and employees who may reasonably or occasionally be called to work onsite, subject to business needs.

In accordance with this policy, all applicants for employment in a WETA and/or NewsHour Productions office are required to be fully vaccinated against COVID-19 prior to commencing employment. Requests for exemption from this policy based on a medical reason or sincerely held religious belief will be considered upon a conditional offer of employment. Reasonable accommodations will be reviewed on a case-by-case basis.

WETA and NewsHour Productions is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. This policy complies with all applicable laws and is informed by guidance from the Centers for Disease Control and Prevention (CDC) and local health authorities, as applicable.


WETA and NewsHour Productions are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and internships. WETA and NewsHour Productions make hiring decisions based solely on qualifications, merit, and business needs at the time.