Description

Internship – Digital Media, Social Media

Full time, non-exempt

Compensation: $15.00 per hour

Summer (May 15, 2023 – August 18, 2023)

Reports to: Interactive Content Producer

Application deadline: 3/31/23

Location: Remote

Description of Intern Work Responsibilities/Projects:

The social media intern works within WETA’s Digital Media team to develop engaging, sharable content for WETA’s social media channels including our primary brand accounts, our Boundary Stones local history project accounts, and our Telly Visions British TV and Culture accounts.

  • Promoting WETA’s on-air broadcasts and digital content, spotlighting WETA’s community initiatives, and highlighting events and stories from around our organization across our various social platforms.
  • With guidance from Digital Media staff, the social media intern will draft social media posts and tailor them for various platforms; find photos and memes; develop quizzes and polls; and respond to comments from social media followers. Specific channels include WETA Facebook, @WETATVFM Twitter, @WETATVFM Instagram, @WETAPBS YouTube Community Tab, @BoundaryStones Twitter, @BoundaryStones Instagram (currently in planning stages), @Telly_Visions Twitter and Telly Visions Facebook.
  • Help produce regular updates (using internal metrics and social media management tools) tracking account analytics and engagement.
  • Create simple custom graphics, memes, and other images optimized for specific platforms Participate in weekly meetings with the larger Digital Media team.

Learning Objectives:

  • Develop a greater understanding of social media voice and techniques for managing a brand Twitter account.
  • Develop increased familiarity and confidence with using various social media platforms, such as Facebook, Twitter, and YouTube, in a professional capacity.
  • Analyze data to inform content decisions and promotional strategies.
  • Learn how to write engaging posts in various formats with different character limitations.
  • Work as part of a cross functional team that interacts with every other unit in the org to meet diverse business goals.
  • Become familiar with the world of public media.

Specific Skills Required:

  • Creative thinker who is comfortable using Twitter, Facebook, Instagram and YouTube.
  • Familiarity with social media management tools like Sprout Social, Hootsuite, or Loomly a plus.
  • Excellent writing skills and attention to detail.
  • Interest in media and broadcasting.


Preferred Major:

  • English, Communications, Journalism, Marketing or Digital Media.

LOCATION

WETA and NewsHour Productions are Washington, DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington, VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role.

COMPANY OVERVIEW

WETA and its subsidiary NewsHour Productions LLC serve local and national public media audiences by producing and distributing content of intellectual integrity and cultural merit. Through broadcast, digital and community services, the organization offers compelling, diverse programming on five television channels, including primary channel WETA PBS, and on WETA Classical, the exclusive home for classical music in the nation’s capital; produces a portfolio of national television productions, including PBS NewsHour, recognized globally for bringing balanced, in-depth news coverage to all Americans; creates impactful documentaries with longtime production partners Ken Burns and Prof. Henry Louis Gates, Jr.; features a variety of content offerings on weta.org, WETA Passport, the PBS Video App and the WETA Classical App; and serves communities near and far with education and engagement initiatives that contribute to the company’s mission of public service.

VACCINATION POLICY

WETA and NewsHour Productions prioritizes the safety and security of our community. In accordance with our focus on providing and maintaining a safe workplace, we have adopted a mandatory COVID-19 vaccination policy for all employees working in a WETA and/or NewsHour Productions office and employees who may reasonably or occasionally be called to work onsite, subject to business needs.

In accordance with this policy, all applicants for employment in a WETA and/or NewsHour Productions office are required to be fully vaccinated against COVID-19 prior to commencing employment. Requests for exemption from this policy based on a medical reason or sincerely held religious belief will be considered upon a conditional offer of employment. Reasonable accommodations will be reviewed on a case-by-case basis.

WETA and NewsHour Productions is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. This policy complies with all applicable laws and is informed by guidance from the Centers for Disease Control and Prevention (CDC) and local health authorities, as applicable.

EQUAL EMPLOYMENT OPPORTUNITY

WETA and NewsHour Productions are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and internships. WETA and NewsHour Productions make hiring decisions based solely on qualifications, merit, and business needs at the time.