Full-Time; Grant funded for one (1) year; follow-on years possible with continued grant funding

Reports to: Senior Director, Learning Media is our national website about adolescent literacy. We serve educators, librarians, and parents of students in grades 6 through 12, especially those who struggle with reading and writing. We produce diverse multimedia resources about how to teach reading and writing across the content areas and about young adult literature, authors, and diverse books.

As the Director of, you will create, acquire, test, publish, distribute, and promote online content for and its social media channels. You will lead our outreach and partnership efforts, with the goals of increasing the audience, expanding our ability to produce and acquire new content, and enabling AdLit to secure additional grant funding and earned income. We are relaunching AdLit in July with a new Drupal 8 content management system, an updated look and feel, and a much better user experience.

In an average week, you can expect to:

  • Develop and produce, or manage the production of, new online content, including articles, videos, and slideshows.
  • Cultivate relationships with education and parent organizations with a goal of acquiring and sharing content.
  • Collaborate with other website managers in WETA Learning Media to share and adopt best practices.
  • Contribute to grant proposals and earned income opportunities that enable us to sustain and expand AdLit.

What success looks like:

  • After 60 days, you’ve immersed yourself in information about adolescent literacy, including conversations with researchers, teachers, and librarians. You’ve made contacts with partner organizations and are actively cultivating new partnerships. You’ve developed a plan for completing deliverables required by our current grants. You understand our editorial style and are posting daily news headlines, writing regular social media posts, and publishing the monthly newsletter. You’re contributing content to new features, including writing and photo selection, in collaboration with other members of the team. And you’ve thoroughly explored AdLit’s analytics and have ideas for broadening our audience, especially to teachers who work with students of color.
  • After 120 days, you’re working more independently and are in regular communication with expert advisors and funders. You’re generating accessible, appealing, and authoritative content regularly in collaboration with colleagues and outside contractors. You’re promoting AdLit in smart ways that leverage our existing audience and relationships, while launching new connections.

You must have:

  • Knowledge of online media production, publication, and distribution.
  • Work samples that demonstrate knowledge, creativity, and awareness of audience.
  • Demonstrated ability to exercise considerable initiative and sound judgment.
  • Clear and colloquial writing skill, with samples.
  • College degree, or equivalent combination of experience and training, or minimum 7 years of experience in online media production, publication, or distribution, or education.

You should have:

  • Familiarity with adolescent literacy, the science of reading, diverse books, and issues of equity in education.
  • A demonstrated commitment to helping children learn to read, especially students of color.
  • Deep experience with content management systems, social media, MailChimp or similar, SEO, and Google Analytics. Experience with Google Ad Manager, AdWords, and AdSense helpful.
  • Teaching experience is desirable.

About us:

Founded in 1961, WETA is Washington, DC’s leading public broadcasting station. As a PBS and NPR member, we not only serve the DC metro area with our local programming and classical radio station, but also the nation with Washington Week, PBS NewsHour, and our partnerships with Ken Burns and Henry Louis Gates, Jr.

Our staff comes from very diverse backgrounds, but we all have one thing in common; we believe in our mission and the service we provide to the public.

We know there are great candidates who may have skills we haven’t thought about. If that’s you, don’t hesitate to apply and tell us about yourself. We also encourage members of traditionally underrepresented communities to apply, including people of color, LGBTQ+ people, veterans and people with disabilities.

WETA is an equal employment opportunity employer. WETA does not discriminate against employees or applications on the basis of race, color, religion, gender, age, national origin, citizenship status, disability, medical condition, genetic predisposition or carrier status, military or veteran status, sexual orientation, gender identity or expression, marital status or any other characteristic protected by applicable local, state or federal law.