PBS FACTS

• PBS is regarded as the most trusted institution.


• PBS is regarded as the most reliable public organization in the US.


• PBS is most important when compared with cable and commercial broadcast television.


• PBS is regarded as providing the most trusted source for news and public affairs programs, compared with other network broadcasters.


• Americans are more satisfied with programming on PBS compared to cable and commercial broadcasters.


• A national public opinion poll conducted in September 2003 showed that the PBS brand remains highly valued. Adults interviewed in a national random-sample telephone survey agreed that PBS:
  
  
  • Is a safe place for children to watch TV (86%)
  
  
  • Is a valuable cultural resource (82%)
  
  
  • Provides high-quality programming (81%)
  
  
• 82% of Americans believe that public and private funding given to PBS from government, corporations and individuals is "money well spent."

Sources:
Roper Public Opinion Poll on PBS, national telephone survey of 1,001 adults 25-75, Jan. 2004
Opinion Poll, PKS Research Partners, September 2003

NPR FACTS

• The NPR audience has a strong appreciation for corporations that sponsor public radio.


• NPR News listeners are 118% more likely to be in the top 10% of household income earners.


• NPR News listeners are 134% more likely to be a key community leader.


• NPR News listeners are 119% more likely to have taken part in a local civic issue.


• NPR News listeners are 114% more likely to have worked for a political party/candidate.


• NPR News listeners are 68% more likely to be a member of a local government body.

Source: NPR Audience and Corporate Research, MRI Doublebase 2003

Learn more facts about WETA's strength and influence in the Washington region.